James Horwill and the Reds gather after their loss to the Crusaders at AMI Stadium in Christchurch. Picture: Joseph Johnson Source: Joseph Johnson / Getty Images
A WARTS-and-all review into the Reds' finals fadeout has already started, to make sure James Horwill's outfit is a title contender in 2014 rather than sliding off the play-offs radar.
Everything is under assessment, from skill improvements, changes to game style, coaching support, recruitment plans for 2015-16, how the team handles travel, injury management and more.
The end-of-the-world mood in the Reds camp after their 38-9 crash in Christchurch on Saturday night must be followed by a clinical appraisal of the good, the bad and the ugly of 2013.
"It's the full review we have every year and we'll cover everything, week by week across the season," Queensland Rugby Union chief executive Jim Carmichael said.
Departing coach Ewen McKenzie inherited a team in 2010 that hadn't made the finals for nearly a decade.
He's now set a high bar for new boss Richard Graham where anything less is unacceptable.
"We've got a sporting public that now expects great things from us year on year," Carmichael said. "We have an organisation which enjoys that expectation. We have a lot of faith in Richard; we're backing the strong player list we have built and we want to keep; young and older, highly motivated for 2014.
"There's major disappointment for Ewen, Richard, the players and everyone connected to the Reds with the result in Christchurch.
"It's such an unforgiving competition, we want to look at all the '1 per centers' to make sure we have them right or can do them better."
It will be a rational examination.
By winning 10 and drawing two of their 16 regular-season games, the Reds did finish fifth and were entrenched in the play-offs.
The state's three NRL clubs and two AFL teams would kill for the same position.
Rugby league's Brisbane Broncos are limping in 12th (6-11) and the Brisbane Lions (7-9) have improved to 11th.
One lead-in match in five weeks because of the Lions series was far from ideal preparation to face the Crusaders.
The Reds looked a side short of a line-busting centre and a rampaging, running forward against the Crusaders but no big signing is on the way to solve either problem for 2014.
Teenage winger Chris Feauai-Sautia showed some strong glimpses, and he is the beacon who must shine as a punchy outside centre in 2014.
Sharpening the attack is the big-ticket item.
The most telling statistic of 2013 is the Reds scoring just 31 tries in 17 games and going tryless in four, compared with the 51-try bonanza of 2011's title run through 18 games.
Former Test prop Nick Stiles is the new forwards coach.
McKenzie is fully involved in the review process before switching to Wallabies mode.
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